7/22/2023 0 Comments Lights out 2 minute movie“For the first time in human history,” says Richard Florida, a leading thinker on creativity and author of Who’s Your City?, “the basic logic of our economy dictates that further economic development requires the further development and use of human creative capabilities.”įor evidence of the long-term, real-world value of this approach we can turn to the legacy of the European Capital of Culture scheme. The city’s vision reflects the growing appreciation of how powerful creativity can be in enabling cities to respond to major challenges such as the financial crisis and social exclusion. Determined not to become simply a dormitory city for people working in Barcelona, Terrassa instead saw an opportunity to develop a new strategy through which creativity would be the driving force for growth, jobs and enriching citizens’ lives. The demise of the local textile industry was the city’s primary impetus to use creativity as an agent of change. “Terrassa can be a bit overshadowed so we have to work hard to help citizens feel the difference and take pride in where they live,” says Jordi Hernandez, Technical Director of the Catalonia Audiovisual Centre – the big white building! “That’s one of the reasons it’s important for the city to have a clear identity – a brand – as a creative city.” Having a vision ![]() And this proximity is part of the reason for the city’s focus on film. This sense of a place where film is woven into the fabric of everyday life might bring Hollywood to mind, but this is Terrassa, an industrial city close to Barcelona. After 1,000 citizens were cast as extras in Netflix series Hache, for example, everyone was glued to their televisions the night it aired to catch sight of their neighbours on screen! Step out into the streets and the movie magic continues, for everywhere is an open stage where you’ll see students creating short films on smart phones and big stars on location making the next blockbuster.įilmmaking even finds its way into residents’ homes. Over on the right, reality stars sing their hearts out on a television talent show. On the left, the hiss and heat of fire hit as a set burns for an action movie scene. Step through the door of a vast white building in the middle of lush green parkland and you enter a world where anything can happen.
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